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The message to mind connection
The message to mind connection is critical in delivering our messages – in making them matter to, and stick with, our intended audience. The deepest and strongest connection of the mind to a message is...
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“A Special Invitation from Yahoo!”
Today I received a big fat envelope in the mail. I became a little anxious and excited as I could tell it was an invitation. At closer look and to my surprise, it was not just an invitation but “a...
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Brawny Man Caught Lip-Syncing
Have you ever listened to a radio DJ or talked to a business associate over the phone for months or years and then one day you finally meet them or see what they look like and they don't look anything...
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5 Signs You May Be A Back Seat Designer
With the economy tightening everyone’s belts, more and more often the content development and copywriting for marketing and communication’s material is being left to marketing directors, marketing and...
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3 Keys to Attract Attention with Your Yellow Pages Ad
Part 1 of a 4-Part series on Yellow Pages ad design In the Yellow Pages environment, attracting attention with your ad is almost as important as having your phone number in the ad. All of your...
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Create Interest for a More Effective Yellow Pages Ad
Part 2 of a 4-Part series on Yellow Pages ad designIn part 1 of this 4-part series, we discussed attracting attention to your Yellow Pages ad. Today, in part 2, we are looking at a closely related...
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